We Use Data to Manufacture Serendipity
1. an aptitude for making desirable discoveries by accident.
We make sure our partners are in the right place ……
Speak to the Right Audience in the Voice They Want to Hear We us advertising across all channels ranging from Direct Mail and Television to Social Media and Native advertising to speak to the audience through the correct medium for their experience.
With the ability to get more personal with the audience we can start to use data to see patterns and then begin to understand intent.
Not all impressions are created equal. There is a big difference between a scroll through a mobile newsfeed, a radio commercial or a browse through a blog. We focus on being present in the experience of the audience where they want to be, not where we want to be.